Brands
The Story & People Behind the Brands
We choose eyewear for design, construction and fit—not for a logo alone. Every collection earns its place because it offers something distinctive, beautifully made and genuinely wearable.
We regularly review new releases and select frames that can help our clients look and feel their best. The stories below explain what we value in these collections and how we help you find the right design for you.
Introducing Tom Ford…
Tom Ford frames have a confidence that is immediately recognisable. The signature metal T detail is built into the temple line, while the shapes balance strong proportions with refined colours and finishes. We like the collection because it offers presence without sacrificing wearability.
At Opticians Forum, we consider your facial proportions, colouring, prescription and how you want your glasses to feel, then help you identify the Tom Ford shapes that work naturally for you. The result should not simply say “designer”; it should look as though it was chosen for you.
Introducing Armani…
Armani was one of the collections I wanted when I first opened the practice, and it continues to appeal through its understated Italian elegance. The designs are clean and considered, with subtle branding, balanced shapes and colours that are easy to wear without feeling ordinary.
Armani works particularly well for clients who want refinement rather than excess. We help you compare proportion, bridge fit, colour and lens requirements so the finished pair looks polished, feels comfortable and suits the way you actually live.
Introducing Boss…
Boss eyewear is structured, contemporary and purposeful. Its clean lines and controlled detailing make it a strong choice for clients who want a professional frame with enough character to feel considered rather than conventional.
Small differences in brow line, depth and colour can completely change the effect. We take time to compare those details on your face and make sure the frame also works comfortably with your prescription.
Introducing Versace…
Versace is for clients who enjoy eyewear with confidence. Recognisable motifs, rich finishes and strong silhouettes give the collection a bold identity that can transform glasses into the centrepiece of a look.
Bold does not mean overpowering. We help you find the scale, colour and shape that complements your features, so the finished effect feels expressive, flattering and unmistakably yours.
Introducing Face a Face…
Face à Face approaches eyewear almost like architecture. Unexpected colour combinations, sculpted acetate and expressive shapes give each frame a strong creative point of view.
This is a collection we enjoy styling because the right frame can reveal a side of someone they may not have considered before. We guide you through colour, proportion and personality to find a design that feels exciting while still feeling completely natural to wear.